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INTEGRITY.PASSION.CARE.

Knowing others is intelligence,
Knowing yourself is true wisdom,
Mastering others is strength,
Mastering yourself is true power.

Lao Tzu

AWARD-WINNING EXPERTISE

25+ YEARS OF EXPERIENCE

HEART TO LISTEN & GIVE BACK

ABOUT NATALIYA

With a bachelor’s degree in Fashion Technologies and Engineering, Nataliya Urukova has been working in the field for over twenty years as a designer, consultant, teacher, and CEO.

Nataliya’s interest in fashion began when she was a young girl, her first clothes created in the workshop of her imagination. Even at a young age, her inclination was to design and create full ensembles, accented by hats, scarves, bags, belts, and other accessories rather than single articles of clothing.

After teaching at the Fashion Design School for Youth for 12 years, she went on to found the award-winning clothing boutique BELKRAM in her native Belarus. BELKRAM pioneered and promoted the concept of branding in professional work attire, working with banks, private schools, elite retailers and airline companies, among many others. Gradually, BELKRAM became the branding go-to leader for large corporate and small businesses, as well as not-for-profit organizations.

With her strong foundation in personal and professional image style branding and extraordinary success and a passion for helping others, Nataliya was inspired to launch a brand and image consulting company in Canada.